Unleashing the Power of Personal Branding: A 10-Point Guide to Building Your Brand

This week has been a busy lead-up to our next adventure heading to the western Queensland border, Birdsville then a loop around outback South Australia including Lake Eyre (apparently it is filling with water atm).

We will be stepping underground at Cooper Pedy, hiking through the Flinders Rangers, and exploring the remote mining towns of New South Wales on our way home.

Yes, a lot of driving, but we love the ever-changing views when we travel this amazing country.

A big thank you to friends and neighbours who will be housesitting and keeping an eye on things while we are away.

When I return in July, I will be hosting the webinar, ‘5 Key Strategies to Amplify Your Personal Brand Authority & Engage More Value Clients’.

I encourage you to block out the 31st in your diary at 7pm and join me as I share valuable information on how to attract more ‘A’ Grade customers and paying clients on a free webinar.

I will also talk about how to create opportunities that assist you to be seen as the go-to authority in your field of expertise.

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.


In the meantime, here are 10 top tips for building your personal brand:

Remember, personal branding and video creation are ongoing processes, so it’s important to adapt, learn, and evolve over time.

  1. Define Your Unique Value Proposition: Determine what sets you apart from others and clearly communicate it in your personal branding.
  2. Craft a Consistent Brand Identity: Develop a cohesive brand image across all platforms, including your website, social media profiles, and videos.
  3. Identify Your Target Audience: Understand who your ideal audience is and tailor your personal brand and video content to resonate with them.
  4. Tell Your Story: Use storytelling techniques to share your journey, experiences, and values to connect with your audience on a deeper level.
  5. Create High-Quality Videos: Invest in good equipment, lighting, and audio to ensure your videos look and sound professional.
  6. Be Authentic: Be true to yourself and let your personality shine through in your videos and personal brand. Authenticity builds trust and engagement.
  7. Develop a Content Strategy: Plan your video content in advance, focusing on topics that align with your personal brand and provide value to your audience.
  8. Optimize Your Videos for SEO: Use relevant keywords, compelling titles, and detailed descriptions to help your videos rank higher in search results.
  9. Engage with Your Audience: Respond to comments, messages, and questions from your viewers to foster a sense of community and build relationships.
  10. Continuously Improve: Regularly review your personal branding and video content to identify areas for improvement and refine your strategy.

Remember, personal branding is an ongoing process, so it’s important to adapt, learn, and evolve over time.

See you online for the FREE WEBINAR on July 31st.

Use this link to register to attend.

 Remember to leave a 5 Star Rating or Comment if you have enjoyed this episode of the We Are Women Podcast.  You can email Janeen at info@speechperfect.com.au 

Discover techniques to communicate your message effectively by joining the next 12-Week Personal Brand Authority Program.