Avoiding selling mistakes is critical for every business to succeed.

I don’t know whether it is a generational thing or not…but…I expect a “thank you” when I hand over money for a product.

Am I expecting too much?

I have noticed at my local shops the Gen Z teens working in the stores are very pleasant…but not very polite.

Rather than “have a good one”, I’d much rather receive a “thank you”.

Working in customer service and sales for over four decades I have learned how important it is to deliver what the customer expects.

Avoiding selling mistakes can significantly improve a business’s effectiveness and lead to better outcomes for both you and your customers.

Even what might seem simple mistakes as I have noted.

Avoiding customer disappointment must be a priority.

“Learn from the mistakes of others. You can’t live long enough to make them yourself”. 

Eleanor Roosevelt

 When it comes to sales, there are the top 5 common mistakes to be aware of:

  1. Not understanding the customer’s needs: One of the most fundamental mistakes is not taking the time to understand what the customer needs. Successful selling is based on the premise of solving a problem or fulfilling a need. Without a deep understanding of what that is, any sales pitch is likely to miss the mark.
  2. Failing to build relationships: Sales is not just about transactions; it’s about building relationships. People buy from those they trust and feel connected to. Ignoring the relationship aspect of selling and focusing solely on the transaction can lead to short-term gains but long-term losses.
  3. Over-promising and under-delivering: To make the sale, it’s tempting to promise the moon. However, failing to deliver on those promises can damage your reputation and your brand. It’s crucial to be honest and realistic about what your product or service can do.
  4. Neglecting to follow up: The sale isn’t over once the deal is closed. Following up with the customer to ensure they are satisfied, to address any issues, and to maintain the relationship is key. Neglecting this step can lead to missed opportunities for future sales or referrals.
  5. Lack of product knowledge: A deep understanding of your product or service is crucial. You need to be able to answer questions, address concerns, and demonstrate how your offering is the solution to the customer’s problem. Failing to prepare and lacking product knowledge can undermine your credibility and the customer’s confidence in what you are selling.

(Read more about these points in-depth here) 

Successful selling hinges on avoiding key pitfalls that can derail the sales process and damage relationships with potential customers. 

Learning how to avoid these common mistakes not only helps in closing deals more efficiently but also in building a sustainable and reputable business. 

Add to your selling power by attending the upcoming FREE WEBINAR – Discover the Top 5 Techniques to MAKE MORE SALES Without Selling Anything on April 23.