Bums on Seats: How Francesca Moi Fills Events with Ease
Meet Francesca Moi – The Meetup Queen
When it comes to getting bums on seats at events, few do it better than Francesca Moi. Known as the Meetup Queen, Francesca has built a six-figure business from scratch by mastering the art of community building and leveraging the power of Facebook and Meetup groups.
Her energy is contagious, and her approach to marketing is refreshingly simple, effective, and budget-friendly. In this episode, she shares how to stop wasting money on marketing that doesn’t work and instead build a thriving network that guarantees a packed room at every event.
The Secret to Getting Bums on Seats
Many business owners and speakers struggle to fill their events, often relying on paid ads, cold outreach, or expensive promotions—only to see disappointing attendance numbers. Francesca reveals that the key is not in throwing more money at marketing, but in creating a community that naturally wants to show up.
By combining Facebook and Meetup groups, she has developed a powerful system that:
✔ Builds an engaged audience that is excited to attend events.
✔ Encourages word-of-mouth referrals, so your attendees bring their networks.
✔ Creates momentum, making it easier to sell out future events.
Why Most Event Marketing Fails
Francesca warns that too many people focus on selling tickets instead of building relationships. When marketing efforts feel transactional rather than community-driven, potential attendees lose interest. Instead, she teaches how to:
✔ Create anticipation and keep your audience engaged long before the event.
✔ Use social media strategically to drive organic attendance.
✔ Position your event as an unmissable experience, not just another networking session.
How to Grow a Network That Fills Your Events
Instead of relying on random marketing tactics, Francesca encourages systematic audience-building. She shares her top strategies to attract and retain a network that will continuously bring bums on seats at every event:
✔ Leverage Facebook groups – Build an online community where members feel connected.
✔ Utilize Meetup groups – Tap into an existing audience actively looking for events.
✔ Offer massive value – The more value you provide upfront, the more people will show up.
✔ Be consistent – Keep engaging with your audience before, during, and after events.
Stop Wasting Money – Start Building a Community
Marketing doesn’t have to be expensive. Francesca’s organic approach to filling events proves that the real key is building strong relationships and creating excitement around your events.
If you want to fill every seat, grow your influence, and stop throwing money at ineffective marketing, don’t miss this conversation with Francesca Moi.
Buy Janeen’s book today and organise a time to chat.
