You may relate to this.

I was recently discussing the fact that many of the people in direct sales that I work with get hung up on promoting themselves and their product and business opportunities.

After 20 years of coaching high-performing sales teams, I know the answer and when we do a deep dive into their reasoning and investigate why the results always surprise.

Did you guess EGO?

No?  Very few do. Most people feel it was to do with not wanting to be pushy or annoying rather than recognising their anxiety was to do with their ego.

Read further if you can you relate?

While you are so busy thinking about yourself and how you feel, you will definitely feel anxious asking for the sale.

Do these conversations (with yourself) sound familiar?

I don’t want to bother them.

I don’t want to be pushy.

They won’t like me.

When you place your customers’ needs ahead of your fears you won’t believe how easy it becomes to share your business ideas.  When the focus is on solving your customers’ problems and not about you, you will be amazed at your success.

When you communicate with a core conviction and remove ego, you will change the way you get information to people.

Tell me…

  • Does your product or service make life easier for people?
  • Does your product or service change people’s lives?
  • Does your product or service save people money?

Yes…then delete the ego and start sharing. Confidently knowing without a doubt that your offer is of great value.


  1. To acquire a core conviction that your product is of value
  2. Telling is not selling
  3. To remove the ego

Best wishes till next time.


Author of “Good Girls do Sell – The Modern Business Woman’s Guide to Authentic Selling”

To work with Janeen, visit her calendar to arrange a Complimentary Clarity Call