You either love it or you hate it.
What is the first thought that goes through your mind when you are asked to stand and provide a one minute pitch about who you are and what you do?
Excitement or dread?
As my clients are mostly micro & small business owners, I attend quite a lot of networking meetups, where I see so many people miss amazing opportunities to share information about themselves when they have the opportunity to pitch their business. Quite often they even forget their name in a rush to say what they do. And what they don’t realise is that other people don’t really care what they do…they just want to know how what you do would benefit them.
So how do you make your pitch memorable?
– Speak clearly – don’t mumble
– Use words a 12-year-old can understand
– Don’t pitch features – pitch benefits and value
– Add a call to action
If you are missing out on sales because you don’t want to be ‘pushy’ then this FREE Sales Seminar on authentic selling is for you. Click for details and to register for the 6:30pm, October 30 seminar in Brisbane
The point of pitching your business is for people to remember you and the value you offer. And if they don’t need your service or offer they might know someone who does, so make sure your pitch is memorable. The best way to guarantee this is to tell a story.
1. Always use a microphone if available
2. Don’t use words people can’t understand
3. State your specialty in the form of a story