“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face.”
Eleanor Roosevelt
Often negative responses to selling are produced because many women moving into their own business just don’t realise the mistakes they make ‘trying’ to make a sale. A few common mistakes include:
- Trying to make a sale rather than building the relationship
- Not recognising the mistakes they are making
- Wasting time and money by targeting the wrong client
- Not knowing what message to give that will be heard by the prospect to guarantee a positive buying decision
- Not understanding how and why people make decisions
- Going in without a strategy
No matter how fearful and ineffectual a person might be around cold-calling and selling face-to-face, anyone can gain confidence with the right knowledge and the right techniques to ask prospects for business and feel they are authentic in the process.
The good news is that the work of figuring out how has been done for you. After many years of testing which strategies work, the methodology I have developed has been proven. It has worked for me, for my clients, and will work for you as well. This formula, S.P.E.A.K., contains the expertise you need to develop selling techniques that are effective and will grow your business. The methodology is:
- S = Step Out of Your Comfort Zone
When you Step out of your comfort zone and try something new, you acquire an ever-increasing level of self-confidence to try even more things that may have caused anxiety in the past. Confidence and a core belief in yourself and your product will remove the roadblocks that hold you back from taking the necessary steps to grow your business.
- P = Personal Power – Own It
By taking control of your unsupportive beliefs and values, and learning how to erase the negative story in your head, you become 100% responsible for the results.
- E = Express Your Expertise
When you fully grasp the processes needed to gain clarity in your message and the words you use, it will enable you to be an authoritative voice in your business.
- A = Attract & Engage
Knowing how to connect with your target audience to build rapport and develop beneficial relationships is the key to creating an authentic sales experience and cultivating a client base of raving fans.
- K = Kick Goals
With a formula to prompt action and systems in place to reach your objectives, you will create a business that is focussed and on track to achieving your heart’s desire.
More authentic sales tips are available in ‘Good Girls do Sell – The Modern Business Woman’s Guide to Authentic Selling’
