So, do you know the #1 reason you aren’t making sales?

Chances are you there are times when you have felt anxious about persuading prospects to become customers.

Am I right?

You might be afraid of coming off too pushy. Maybe you’re concerned that you won’t be able to effectively communicate the value of your offering. You may even be afraid of rejection.

Can you relate to this?

I was recently discussing the fact that many of the people in small business that I work with get hung up on promoting themselves and their product and business opportunities.

After 20 years of coaching high-performing sales teams, I’ve discovered the reason why is reasonably standard for most but when they do a deep dive into their reasoning and investigate why the results always surprise the client.

Did you guess the reason is EGO?

No?  Very few do. Most people feel it was to do with not wanting to be pushy or annoying rather than recognising their anxiety was to do with their ego.

While you are so busy thinking about yourself and how you feel, you will definitely feel anxious asking for the sale. 

Do these conversations (with yourself) sound familiar?

I don’t want to bother them.

I don’t want to be pushy.

They won’t like me.

When you place your customers’ needs ahead of your fears you won’t believe how easy it becomes to share your business ideas.  When the focus is on solving your customers’ problems and not about you, you will be amazed at your success.  

If you want to learn how to overcome anxiety around selling, enrol in this one-day Masterclass for Small Business Owners. Click here for more details.

When you communicate with a core conviction and remove ego, you will change the way you get information to people.

For most small-business owners, the selling process is anything but easy. In fact, when it comes to pitching their product or service, many entrepreneurs struggle with any number of issues, including lack of confidence in themselves or their product, fear of failure and fear of closing the deal because they worry about what people will think of them instead of how they can help their customer. The good news: Experts say these fears can be overcome with the proper attitude, training, and practice.

Tell me…

  • Does your product or service make life easier for people?
  • Does your product or service change people’s lives?
  • Does your product or service save people money?

Yes…then remove the ego and start sharing. Confidently knowing without a doubt that your offer is of great value.


  1. To acquire a core conviction that your product is of value
  2. Telling is not selling
  3. To remove the ego

Author of “Good Girls do Sell – The Modern Business Woman’s Guide to Authentic Selling” Order your copy here today.