• Who are you targeting? • What content do they need to know in the time you have to tell them? • What stories and anecdotes relate to the content? • How have you developed your presentation plan?

When you know who your target audience is and develop your presentation around their needs; you offer content that your audience can absorb and value; they remember the learnings because you included anecdotes that relate; and your presentation has structure; you will become a speaker who is in demand and admired.