After 20 years of coaching high-performing sales teams, I’ve discovered the NUMBER ONE why people feel anxious around selling and aren’t making sales.

It is all about EGO!

Do these conversations (with yourself) sound familiar?

I don’t want to bother them.

I don’t want to be pushy.

❌ They won’t like me.

When you place your customers’ needs ahead of your fears and stop making it all about you, you will be amazed at how easy it is to talk about your product or service. 

The focus must be 100% on solving your customers’ problems only. When you do, you will be amazed at your success.

For most small-business owners, the selling process is anything but easy. In fact, when it comes to pitching their product or service, many entrepreneurs struggle with any number of issues, including lack of confidence in themselves or their product, fear of failure, and fear of closing the deal because they worry about what people will think of them instead of how they can help their customer.

The good news is you can overcome all these fears with the proper attitude, training, and practice.

Tell me…

    ✔️ Does your product or service make life easier for people?

    ✔️ Does your product or service change people’s lives?

    ✔️ Does your product or service save people money?

Yes…then remove the ego and start sharing. It is vitally important to believe without a doubt, that your offer is of great value.


  1. To acquire a core conviction that your product is of value
  2. Telling is not selling
  3. To remove the ego

If you are still struggling with the concept of ego in the sales process and still apprehensive about the selling process, the upcoming 1-Day Sales Masterclass will be the answer to help you get clear in your message and overcome any reluctance.

Join this small group workshop to learn the techniques to (comfortably) grow sales in your business.

Listen to what others have said about this workshop.

Yours in Sales


Purchase Janeen’s book ‘Good Girls do Sell’ today to learn how to be authentic in the sales process and connect with prospects quickly.