Don’t you just love to follow up?  No?

You aren’t alone.

But it can be painless…and profitable. Remember when you have already made contact, the follow up will be personal warm-call rather than an anxious cold-call.

While following up is a crucial component of any proposition, it is often forgotten as an important tool for continual customer progression.

It is a shame to miss out on the sale because you did not remain in the spotlight.

All of the valuable work done to build rapport and connect with prospects can be easily wasted if you don’t follow up in the most advantageous manner.

Knowing how to do this in the most beneficial method is central to taking the next positive step in making the sale.

When following-up ensure you…

  • Get a commitment
  • Build equity and be remembered
  • Email a reminder & agenda
  • Add a p.s. value
  • Call on time – Always!

I see so many people missing out by not getting this part right as they revert back to that initial negative thinking where they feel as if they are being pushy if they follow up, or they don’t want to ‘bother’ the person.  Wrong!

You are doing yourself and your customer a great injustice if your customer isn’t worth following up.

A ‘sure sale’ is lost when you don’t follow up and resolve any issues they may be having. You can avoid this from happening when you know the right techniques to follow up effectively and achieve the results you want.


  1. Be persistent
  2. Be polite
  3. Don’t be a pest

Best wishes till next time.


Author of “Good Girls do Sell – The Modern Business Woman’s Guide to Authentic Selling”

To work with Janeen, visit her calendar to arrange a Complimentary Clarity Call