Sales and selling can be uncomfortable for many people at the best of times but add in a market where people are scared and not spending money it takes the fear off the chart.

The important factor in difficult times (and good times) is to make it all about the customer experience.

How are you supporting your customers and how are you helping them solve their pain points? Trust me…the pain points have changed. I’ve seen many people offering products and services who are bombarding emails and social media with offers and they feel desperate.

This panic is not good for their brand and turns people off.

No matter what your service or product, you need to speak with your current clients and prospects to find out what are their main pain points at the moment, what is annoying them and what would help them.

Visit to book in your Complimentary Discovery Call so we can discuss how you can ensure you are building strong connections with clients and prospects.