Katrina McCarter – Marketing to Mums
Understanding the Power of Marketing to Mums
Katrina McCarter is a marketing strategist, author, and international speaker who specialises in helping businesses drive sales and boost profits by connecting with one of the world’s most influential consumer groups—mothers.
With extensive experience and deep industry insights, Katrina challenges businesses to rethink their approach to marketing. She believes that mothers are the most misunderstood, misrepresented, and undervalued consumers in the marketplace today.
Why Businesses Are Missing Out
Through her business, Marketing to Mums, Katrina conducted a landmark study involving over 1,800 Australian mothers. The research revealed a shocking statistic—63% of mums feel that advertisers don’t understand them.
This means businesses are losing opportunities to engage with a segment of the population that controls more than 80% of household spending. By failing to connect authentically with mothers, companies are leaving billions of dollars on the table.
The Commercial Advantage of Speaking to Mums
In this powerful podcast interview, Katrina shares:
- The biggest mistakes businesses make when marketing to mums
- How to create messages that resonate and build trust
- The key strategies for tapping into this high-spending consumer base
By learning how to speak directly to mothers in a meaningful way, businesses can unlock massive sales growth and build long-term customer loyalty.
Listen now to discover why marketing to mums is one of the smartest business moves you can make!
Contact Katrina
🌐 Website: www.marketingtomums.com.au
📧 Email:
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