Just about every business course – webinar – podcast I attend, I hear the same thing. Choose a niche. Don’t try to be everything to all people. I’m sure you would have done similar exercises to determine your niche by figuring out where they hang out and then market...
Do you know why people buy? Well not just other people but you and me as well. Apart from the need to solve a problem, people purchase products or services for two more basic reasons. To satisfy a basic need To make them feel good So why are people prepared to pay...
Mistake Thinking “My solutions will work for everyone” You aren’t an island. Many people in business struggle overcoming the same five barriers to reach the success they desire. The Top 5 Barriers to Success are…. 1. Fear of Failure 2. Working...
