Who Are Your Customers and What Do They Want?

Who Are Your Customers and What Do They Want?

Just about every business course – webinar – podcast I attend, I hear the same thing.  Choose a niche.  Don’t try to be everything to all people. I’m sure you would have done similar exercises to determine your niche by figuring out where they hang out and then market...

Selling Secret #1 – Do you love it?

You may relate to this. I was recently discussing the fact that many of the entrepreneurs I work with get hung up on promoting themselves and their product or service. When we did a deep dive into their reasoning and investigate why, the results proved a bit of a...
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