For years, follow-up was the part of the sales process I avoided the most.
I’d tidy my desk, make another cup of tea, even start unnecessary tasks.
Anything that felt more comfortable than reaching out to someone who hadn’t responded yet.
I kept telling myself, “I’ll do it when I’m in the right mood.”
But deep down, I wasn’t avoiding the task.
I was avoiding the discomfort.
Can you relate?
When I wrote my first book, Good Girls Do Sell, I did a lot of reflection on my own sales habits including the parts I wasn’t proud of.
That’s when I realised something big: I had mastered follow-up years earlier, but every now and then, I slipped back into old thinking.
Not following up didn’t protect me from feeling pushy.
It let my prospect down.
Someone had shown interest, needed help, and I wasn’t giving them the next step they were waiting for.
One change made an enormous difference:
I scheduled a dedicated follow-up time each week.
Once it was locked in, everything became easier. No excuses, no hesitation — just purposeful connection.
And one of the most important lessons I learned?
Stop calling it “follow up.”
Instead, remind the person why they were interested, and support them to continue the journey they already started.
“Following up isn’t pushing — it’s guiding someone toward a result they already want.”
Three Takeaway Tips for Confident, Professional Follow-Up
1. Get a Commitment to Follow Up
Before ending any conversation, agree on what happens next.
A simple, “How about I touch base on Thursday?” makes follow-up expected, mutual, and comfortable.
2. Send a Reminder, Confirmation & a Touch of Value
Once they’ve agreed, email a brief confirmation.
Include:
✔️the time
✔️what you’ll cover
✔️a small value add
This keeps you top of mind and positions you as helpful, not pushy.
3. Be Polite, Be Persistent, Be Professional — Don’t Be a Pest
Polite persistence shows respect. Pestering shows desperation. People respond to clarity, confidence, and kindness.
Those three qualities make follow-up feel natural for both sides.
If you’ve avoided follow-up, felt uncomfortable, or worried about sounding pushy — trust me, you’re not alone.
Module 7 of Sales Made Simple gives you the exact tools and structure to make follow-up easy, confident, and effective.
✅ All 7 modules for $177
or
✅ Access Module 7 individually for $27
One sale could easily cover your entire investment.
👉 Click here to join Sales Made Simple and master follow-up for good.
It’s designed for people who want sales to feel natural — not awkward.
Each module gives you one powerful skill you can use straight away:
- Module 1 builds the mindset you need to sell with confidence,
- Module 2 helps you understand your customer,
- Module 3 strengthens how you speak and structure conversations,
- Module 4 helps you present your offer with clarity,
- Module 5 shows you how to create superfans,
- Module 6 elevates your brand and positions you as the trusted expert, and
- Module 7 teaches the simple follow-up habits that turn interest into clients. It’s everything you need to feel confident, capable, and in control of your sales success.
